Antony Upward

Antony Upward portrait

Co-founder, Strongly Sustainable Business Model Group, sLab
OCAD University Industry Partner

Antony is a Certified Management Consultant and Flourishing Enterprise Designer.  He helps business leaders design businesses that are simply better: profitable, resilient, innovative, and aligned with their values.

In 2013 Antony convened an international team, from the members of the sLab's Strongly Sustainable Business Model Group, to bring to market the Flourishing Business Innovation Toolkit.  This is based on his recent and now published graduate research. The Toolkit provides business leaders a comprehensive view of the key factors necessary to design innovative flourishing business models that are simultaneously financially viable, socially beneficial, and environmentally regenerative. The Toolkit will include an integrated collaborative visual design tool (the Flourishing Business Canvas), design principles and methods for designing better business models, along with patterns and case studies.

This work builds on Antony's 25 years’ experience in the design and implementation of management information systems for companies such as Apple, Bell Canada, CGI and AT&T.  More recently Antony has undertaken business model work for a number of for-profit and not-for-profit organizations, and has worked with The Natural Step and B Lab on a new benchmark for truly sustainable business.

In addition, for over 10 years Antony designed and delivered undergraduate, graduate and professional courses at the Ted Rogers School of Management, Ryerson University (Toronto) focused on the business case, people, process and technology aspects of improved business processes.  Most recently he developed and delivered hands-on courses on Flourishing Enterprise Design which have been delivered internationally, including via the sLab's Ontario Centres of Excellence funded DesignJam program.

Antony is a published graduate of York University with a Masters of Environmental Studies in Business Model Design and Sustainability and a Graduate Diploma in Business and the Environment.  He is principal of Edward James Consulting Ltd., a flourishing enterprise design consultancy in Toronto, Ontario and an Industry Partner with the sLab.  He is Co-founder of the international and rapidly growing Strongly Sustainable Business Model Group of practitioners and researchers hosted by the sLab.

Positions and Affiliations

Scholarly Publications

Please see Antony's page on academia.edu

Online Presence