Delia Grenville is Lead Human Factors Engineer in Intel Corporation's Digital Home User Experience Group, responsible for usage and experience definition for consumer electronics products including Widget Channel. She pioneered a number of new programs including a User Experience Assessment program for consumer electronic projects and is a member of several cross-organization teams where her role is to foster innovation in consumer experience. Delia was a Senior Research Scientist at Oracle for five years in the Usability and User Interface Design Group working on small device interfaces and geospatial visualization. With over fifteen years of industry experience in the areas of user experience, technology integration, supply chain management and organization design and performance assessment, Delia holds PhD and Masters degrees in Industrial and Systems Engineering from Virginia Tech where she specialized in Human Factors Engineering and Management Systems Engineering, and her undergraduate degree is in Mechanical Engineering from Queens University at Kingston, Ontario. Delia has been a program chair and reviewer for the Human Factors Engineering Society.