What defines a company's brand today? Is it communications and advertising, or the things a company does -- its products or services, and how it treats its customers? Ironically, the new importance of doing increases the role and importance of marketing and advertising agencies, and calls for a new way of thinking about what we do and how we do it.
Pre-competitive purposes / innovation / research / collaboration refers to early stage, multi-sector, “market development” efforts that aim to open up space and capacity for cooperation & competition by developing knowledge, expectations, standards.
SSBMG celebrated its third anniversary by reflecting on achievements to date, including 330 members in LinkedIn, launching of Flourishing Business Canvas (FBC), Future Fit Business Benchmark, and the Social Impact Analysts Association (SIAA) conference.