Strategy Design for Flourishing: A Robust Method by Upward & Davies

by Antony Upward
& Stephen N. Davies

In Wunder T. (eds) Rethinking Strategic Management. CSR, Sustainability, Ethics & Governance
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG) from Springer, Cham


The Flourishing Enterprise Strategy Design Method is a robust procedure that helps leaders craft effective enterprise strategies in our increasingly volatile, uncertain, complex and ambiguous world. Informed by the latest science and practice, it enables leaders to create strategic paths for enterprises and their stakeholders to improve their performance financially, socially and environmentally. The method integrates business design and strategy techniques with vital science-based principles for flourishing. From an overall process perspective, the method employs the backcasting approach. From a strategic planning standpoint, the method hosts a strategic conversation about the stakeholder’s definition of success for the enterprise considering science-based principles. This occurs during an iterative co-creative systemic-design process focused on business modelling. Business modelling is enabled by the Flourishing Business Canvas: an innovative visual design tool aligned with the science-based principles. A case study of a medium-sized manufacturing business illustrates how the method is applied. Finally, the case is made for swift adoption of these innovative strategy methods by enterprises in all sectors and sizes to enable their powerful response to current climate challenges, to the UN Sustainable Development Goals, and to go beyond to ensure the conditions for all life to flourish are re-enabled for future generations.

Cite this chapter as
Upward A., Davies S.N. (2019) Strategy Design for Flourishing: A Robust Method. In: Wunder T. (eds) Rethinking Strategic Management. CSR, Sustainability, Ethics & Governance. Springer, Cham. 

First Online  
07 September 2019


Publisher Name  
Springer, Cham

Print ISBN  

Online ISBN