Innovation Strategist, Great-West Life Assurance Company
Consultant, Analytical Engine Interactive
Co-founder, Futures of Social Innovation Research Group
Melissa is an Innovation Strategist at Great-West Life, one of Canada’s largest (and oldest!) life, health, and wealth insurance companies. In her current role, she is responsible for leading disruptive innovation projects to uncover new markets and growth opportunities for the company. Her responsibilities include conducting primary research and analysis to inform the design of new products and services, and leading experiments to prototype and test new ideas with customers. She also leads the culture strategy, which involves developing learning resources and facilitating workshops to help build people’s competencies in human-centered design methods.
Melissa completed a Master of Design in Strategic Foresight and Innovation from OCAD University in 2017. Her superpower is looking at the world from a whole-systems perspective, and identifying the key problems-worth-solving for the people at the centre of them to uncover better ways to serve them.
Melissa’s interested in investigating new business models for insurance that are fairer and more affordable for underserved customers.