The Decoded Company: Data is the New Creative with Rahaf Harfoush

When we think about creative industries, is data the first thing that comes to mind? Creative outputs have long been considered as intangibles – hard to quantify and hard to measure – but that’s all about to change.

Thanks to the rise of data abundance, smart companies like Target, Amazon and Netflix have tapped into this new quantitative intelligence to better understand their consumers. Now, we are entering the next phase of this disruptive transformation: Companies are turning those sophisticated algorithms inward, using analytics to attract and retain the best and brightest minds. From Google to Starbucks and Gengo to Prezi, companies large and small are already using data to reverse flagging sales, improve performance, and prevent the repetition of mistakes. An analytical revolution is transforming creative industries. Are you ready?