Can communities use design to change the way business is done? In his talk Alex will tell the story of how he and his team broke every rule in the publishing industry to create a bestselling management book. Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers was co-created by 470 people from forty-five countries, financed through an online community and pre-sales, self-published and distributed globally through Amazon. The book features a highly visual design delivered by Toronto firm, The Movement. Alex will also reveal his newest project, ‘The Value of Profits’, a book and toolbox for entrepreneurs who want to go beyond “mere” profits to have a substantial impact in the world in terms of sustainability, social impact and poverty alleviation.
About the Speaker:
Alex Osterwalder is the author of Business Model Generation with Yves Pigneur. He is a sought-after speaker, workshop facilitator and adviser on the topic of business model design and innovation. His newest project focuses on business models that have a substantial positive environmental, social or economic impact without compromising profitability. Previously, he helped build and sell Arvetica, a Switzerland-based consulting boutique and he has also helped build and operate a global nonprofit organization with headquarters in Thailand that brings private sector knowledge management methods to the field of HIV/AIDs & Malaria.
Pre-competitive purposes / innovation / research / collaboration refers to early stage, multi-sector, “market development” efforts that aim to open up space and capacity for cooperation & competition by developing knowledge, expectations, standards.