Two teams of masters degree students from OCAD University's Strategic Foresight & Innovation program in Toronto competed in the third annual Rotman Design Challenge, held on March 24, 2012 at the University of Toronto’s Rotman School of Management. The OCAD SF&I teams were awarded second and third place, with Chicago's IIT Institute of Design winning first place in the competition organized by the Rotman Business Design Club. The SF&I teams also won two out three of the peoples choice awards for 'Best Narrative', and 'Most Innovative Concept'.