Maheen Zaidi

Managing Partner, The Innovation Shop

Maheen Zaidi is Managing Partner at The Innovation Shop, an innovation design consultancy in Toronto. She specializes in strategic foresight, systemic design, transition design, and narrative design. She is completing a Masters of Design in Strategic Foresight and Innovation from OCAD University, and has an Honours Bachelor of Business Administration from York University. Her thesis explores the intersection of civilizational foresight, transition design, and science fiction. 

A staunch believer that language is a critical medium of design and that foresight should be ambient, Maheen is a science fiction writer. In her previous life, she was a marketing executive who worked with multi-nationals, startups, and scale-ups to build brand equity.