Creating Brand Value Through Tangible Actions with Adrian Ho

Date: 
Thursday, August 12, 2010 -
17:45 to 19:30
Location: 
OCAD University, 100 McCaul Street, Auditorium (main floor)
Community members: 

What defines a company's brand today? Is it communications and advertising, or the things a company does -- its products or services, and how it treats its customers? Ironically, the new importance of doing increases the role and importance of marketing and advertising agencies, and calls for a new way of thinking about what we do and how we do it.

 

Adrian Ho collage