Large-scale information maps relevant to complex problem areas selected by Systemic Design students in OCAD University's SFI MDes program
What defines a company's brand today? Is it communications and advertising, or the things a company does -- its products or services, and how it treats its customers? Ironically, the new importance of doing increases the role and importance of marketing and advertising agencies, and calls for a new way of thinking about what we do and how we do it.