Nathan Shedroff

Nathan Shedroff is the chair of California College of Arts’ groundbreaking MBA in Design Strategy. He is one of the pioneers of experience design, an approach to design that encompasses multiple senses and explores the common characteristics in all media that make experiences successful; he also works in the related fields of interaction design and information design. Nathan speaks and teaches internationally and has written extensively on design and business issues, including the update to his 2001 book, Experience Design 1.1. He’s a serial entrepreneur; works in several media; and consults strategically to help companies build better, more meaningful experiences for their customers. He lives in San Francisco, where the climate, culture, and industry make it easy to have an esoteric and amorphous title like experience strategist and actually make a living. For more information, please visit his personal website at