Nathan Shedroff

Is design ready to take its rightful place as an important component of innovation and cultural change? It’s no longer possible to develop successful solutions to cultural or climate problems without integrating people, ideas, and techniques from the Design, Business, and Sustainability domains. But first, we have some reckoning to do with our past...

About the Speaker:
Nathan Shedroff is the chair of the MBA in Design Strategy at California College of the Arts. He is one of the pioneers in Experience Design, speaks and teaches internationally and has written extensively on design and business issues. He consults strategically for companies to build more meaningful experiences for their customers. His latest book, Making Meaning, explores how companies can create products and services to evoke meaning in their audiences and customers. He has 3 new books debuting in 2009: Design is the Problem, about sustainable design; Experience Design 1.1, and Experience Design 1 Cards, a design tool that helps designers create more meaningful experiences.

What can design teach the world of business? And what might business bring to design? With the business world finally focusing on innovation, design has become a new (if ill-understood) priority for managers and leaders. But the real innovation isn't the need for more products and services but to innovate what business, itself, means and how it functions. Nathan Shedroff is a pioneer in interaction and experience design and serial entrepreneur who now focused on how design and sustainability can inform and transform business as we know it.

About the Presenter:

Nathan Shedroff is the chair of California College of Arts’ groundbreaking MBA in Design Strategy. He is one of the pioneers of experience design, an approach to design that encompasses multiple senses and explores the common characteristics in all media that make experiences successful; he also works in the related fields of interaction design and information design. Nathan speaks and teaches internationally and has written extensively on design and business issues, including the update to his 2001 book, Experience Design 1.1. He’s a serial entrepreneur; works in several media; and consults strategically to help companies build better, more meaningful experiences for their customers. He lives in San Francisco, where the climate, culture, and industry make it easy to have an esoteric and amorphous title like experience strategist and actually make a living. For more information, please visit his personal website at www.nathan.com

Presented by sLab's Strongly Sustainable Business Model Group (SSBMG). At Strategic Innovation Lab (sLab), one group has chosen to explore sustainability from the perspective of business models. SSBMG focuses primarily on the middle and bottom of the pyramid of organizations including start-up, SMB and SME categories. The group includes industry practitioners, faculty and graduate students from OCAD University’s Strategic Foresight & Innovation program, as well as from York University.