Maria Collier de Mendonça

Maria Collier de Mendonça holds a PhD in Communication and Semiotics. She has 20 years of experience in qualitative research and brand strategy. She is skilled in applied semiotics, strategic planning and qualitative projects (in-depth and ethnographic interviews, focus groups, both online and face-to-face), having worked for a variety of industries and advertising agencies in Brazil (Ogilvy, JWT, Y&R, among others).